via dmnews.com Despite rising postage and paper costs, direct mail remains an important part of apparel marketers’ multichannel mix. Developments in variable data printing and database marketing enable these marketers to send targeted messages to their best customers that feature high-quality imagery and creative that attracts buyers.
Social Media Won’t Work if You Aren’t Social
via mpdailyfix.com What I’m noticing, and surprisingly this comes from the so-called ‘experts’ as well, is that many people can be decidedly anti-social in the way they use social media. I’ve seen company representatives get snippy and angry if they are challenged even mildly in blog comments.
Publications shift ad focus away from print
via dmnews.com In a sign of the hard times faced by print businesses today, two major newspaper companies, the New York Times Co.-owned Boston Globe Media and Washington Post Co., have launched new business divisions that are decidedly not focused on ink and paper. In fact, both companies have decided to focus on marketing services as a growth area.
Why You Need to Build your Social Capital
via mpdailyfix.com What currently looks like islands of Social activity in various Social Networks will begin to control your life – the jobs you get, the schools you go to. Those that have weak Social Capital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low Social Capital.
