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The Direct Marketing Voice Links 7-24-2009
By admin | July 24, 2009
Seminar Marketing Response Rates
via www.stephenliew.com When marketing the successive classes (there were 7 in all), we sent direct-mail solicitations only to people who had attended one or more of the previous classes or who had requested information about the events. (The class was promoted to other audiences via an organizational catalog, newsletters and press releases.) This was a safe and sound approach, because it made the most sense for prospects to take the courses sequentially; each course built upon the knowledge of the previous seminars. The response rates on the successive classes were over 80% … because we focused our efforts on the most qualified prospects. Best of all, the client’s mailing costs plummeted to less than $100 per seminar.
Direct marketing more effective at driving online traffic, new research claims
via www.printweek.com According to the report, 60% of those interviewed felt that marketing such as addressed mail was more effective in prompting a visit to a company’s website, compared with 24% who felt an e-mail, website advert or sponsored link was a stronger means to inspire a first visit.
Print dead in ten years? Only if we run out of trees
via www.thinkbda.com People still prefer print – When it comes to the marketing arena, if managed properly, print can continue to perform a starring role. The fact is that people still like to receive something they can touch and read at their leisure. A Pitney Bowes study found that 73% prefer to receive product announcements and offers in the mail, rather than read them on a monitor.