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The Direct Marketing Links 7-22-2009
By admin | July 22, 2009
Direct mail proves its value in integrated campaigns
via dmionline.net Direct mail is the only advertising channel to show an increase in response rates so far this year, according to a study of marketing campaigns by media group OMG. The research also shows mail’s ability to improve performance of other marketing activities – with digital campaigns seeing a 62 per cent increase in return on investment when combined with direct mail.
Where Did All The Direct Mail Programs Go?
via www.ballantine.com Now I completely understand that online marketing is very hot right now, but direct mail for many companies is, and should be, a vital part of their marketing mix.