Direct mail proves its value in integrated campaigns

via dmionline.net Direct mail is the only advertising channel to show an increase in response rates so far this year, according to a study of marketing campaigns by media group OMG. The research also shows mail’s ability to improve performance of other marketing activities – with digital campaigns seeing a 62 per cent increase in return on investment when combined with direct mail.

Where Did All The Direct Mail Programs Go?

via www.ballantine.com Now I completely understand that online marketing is very hot right now, but direct mail for many companies is, and should be, a vital part of their marketing mix.