Email and Social Media – 7 tips for getting the most out of your campaigns

via blog.marketo.com Use Similar Voice:Your brand has a personality. Let it shine through both social media and email,but make sure they both have the same mood and tone. Don’t let emails be boringwhile social media posts are fun and edgy. Instead, try to design email to looklike your social media voice sounds. This is a great way to help prospects andcustomers become more familiar with your brand. Don’t Duplicate Content: It’s understandable that a prospect or customer may opt-out of your email or unfollow/unfriend you if all you do is post the same news over and over againon different sites and through email. You must adjust your messages for eachsite to keep readers interested and engaged.

How They Did It | Deliver Magazine

via www.delivermagazine.com Q. Why is direct mail an effective tool during difficult economic times?
CDM: Typically, there’s a lot less competition in the mail, and that’s even truer now that people are cutting their spending. So, if you are in the mail and all your competitors aren’t, then you’re going to get a lot more readership, and a lot more of your stuff is going to be opened and acted on. And, clearly, mail is still effective; otherwise, people wouldn’t use it at all.

Author Explains How Bold Brands Can Keep Customers | Deliver Magazine

via www.delivermagazine.com Q: What do direct marketers in particular need to know about responding to turbulence? A: I’ve always thought that direct mail was one of the best concepts for marketing because you can tailor your offering. Rather than send a big blast with the same offer to a million people, you can move into one-to-one marketing — if you have a robust customer database. If you have enough information about the individuals you’re targeting — occupation, income, age and so on — you’ll stop mailing offers to people where there’s no chance of them buying.

Starbucks direct mail delivers

via www.examiner.com Starbucks recently launched a new direct mail campaign that gets people going. The campaign is comprised of a mini-envelope reminiscent of a wallet. The copy on the exterior simply states, “Give your wallet the day off.”

10 traits of successful messaging

via www.imediaconnection.com Here are 10 characteristics of good messages that get results. Incorporating these attributes into your messaging will help you get heard, be remembered and, most importantly, prompt customer action. Effective messaging that reaches out, grabs the intended audience, and draws them in typically contains a number of the following: 1. Targeted Good messaging first identifies the audience you’re attempting to reach and answers the question, “What’s in it for them?” Once you define who the audience is, state the value they can expect from your product or service in terms they can relate to and understand. Keep in mind that your message may have to be restated for different audiences.