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The Direct Marketing Voice Links 7-6-2009
By admin | July 6, 2009
Study: E-mail deliverability improves dramatically with segmentation
via www.btobonline.com E-mail marketers that pay careful attention to customer behavior and segmentation achieve an average e-mail delivery rate of 90.2%, well above the 82.3% average, according to a new study by analyst firm Aberdeen Group. The report, “Demystifying E-mail Deliverability,” found that 67% of e-mail marketers surveyed consider e-mail deliverability to be one of their top marketing goals. The study noted that “best-in-class” e-mail marketers are 30% more likely to tie e-mail deliverability to customer retention than “laggards,” who focus more on revenue generation.
E-Mail Marketing Open and Click-Through Rates
via www.emarketer.com According to the “Email Marketing Metrics Report” by MailerMailer, 12.5% of unique marketing e-mails were opened in the second half of 2008. E-Mail Marketing Open Rates Worldwide, Second half 2007-Second half 2008 The figure is down from the first half of 2008, when 13.2% of messages were opened. How often e-mails were opened and clicked varied with the industry of the sender—and the size of the list.
Direct Mail Diva: Reputable Mail Companies-How to Find Them
via directmaildiva.blogspot.com I also realize some of you are just trying to figure out who is legit in this game and who isn’t. Here are just a few red flags and questions to ask to separate the quality from the…not.