Archive for July, 2009
« Previous EntriesThe Direct Marketing Voice Links 7-30-2009
Thursday, July 30th, 2009Mail’s multichannel power – DMNews
via www.dmnews.com Shop.NHL.com isn’t the only online company that sees value in direct mail, says Mike Gatti, executive director of the Retail Advertising and Marketing Association, a division of the National Retail Federation. “You see a lot of pure-play online retailers advertise in print,” he notes.
The Direct Marketing Voice Links 7-29-2009
Wednesday, July 29th, 2009A Case for Personalization: Proof that Relevant Content is King
via thedirectmarketingvoice.com No one likes being ignored, lumped in with the masses or seen as anything but the individual that they really are. Many people would argue, including myself, that a one-size-fits-all approach in marketing is ineffective and a waste of time, money and resources.
Direct Mail [...]
What’s the difference between a Buckslip and a Magalog?
Tuesday, July 28th, 2009Hi everybody! Yes it’s been eons since last I blogged, but I just had to break my self-imposed silence and share with you a very useful and occasionally humorous resource, the “Glossary of Direct Marketing Terms” from the good folks at directcreative.com. Therein you will find such gems as:
Affinity — Meaningful connection between a group [...]
A Case for Personalization: Proof that Relevant Content is King
Tuesday, July 28th, 2009No one likes being ignored, lumped in with the masses or seen as anything but the individual that they really are. Many people would argue, including myself, that a one-size-fits-all approach in marketing is ineffective and a waste of time, money and resources.
Highly personalized direct marketing efforts—direct mail, printed collateral, email and personalized landing pages—have [...]
The Direct Marketing Links 7-28-2009
Tuesday, July 28th, 2009Online Retailers Rely on Personalized Direct Mail to Boost Sales
via thedirectmarketingvoice.com I read a great article posted on DMNews today that reinforced what many direct marketers have been saying for quite a while. Despite emerging marketing channels and trends – such as social networking sites, mobile marketing and online advertising venues – personalized [...]
Online Retailers Rely on Personalized Direct Mail to Boost Sales
Monday, July 27th, 2009I read a great article posted on DMNews today that reinforced what many direct marketers have been saying for quite a while. Despite emerging marketing channels and trends – such as social networking sites, mobile marketing and online advertising venues – personalized direct mail containing relevant content is extremely effective in driving traffic online, generating [...]
The Direct Marketing Voice Links 7-27-2009
Monday, July 27th, 2009Mail’s multichannel power
via dmnews.com Despite rising postage and paper costs, direct mail remains an important part of apparel marketers’ multichannel mix. Developments in variable data printing and database marketing enable these marketers to send targeted messages to their best customers that feature high-quality imagery and creative that attracts buyers.
Social Media Won’t Work if You Aren’t [...]
The Direct Marketing Voice Links 7-24-2009
Friday, July 24th, 2009Seminar Marketing Response Rates
via www.stephenliew.com When marketing the successive classes (there were 7 in all), we sent direct-mail solicitations only to people who had attended one or more of the previous classes or who had requested information about the events. (The class was promoted to other audiences via an organizational catalog, newsletters and press releases.) [...]
The Direct Marketing Voice Links 7-23-2009
Thursday, July 23rd, 2009A Case for Personalization [Case Study]
See how Move, Inc. leveraged personalization and technology to help real estate agents attract new business, increase response rates from leads and generate revenue despite a struggling real estate market.
19 Your Guide to an Effective Real Estate Marketing
via www.real-estate-news-articles.com Most of us find ourselves having a tough time writing [...]
Repurpose Magazine Print Ads for Agency Creative – direct creative, that is…
Wednesday, July 22nd, 2009I came across this german magazine ad for Budersand, a hotel & spa, that used a clever play on imagery to get people to stop and think. While the execution itself is being debated on adsoftheworld.com as to whether it’s good creative or not, this ad serves as a good example of how easily creative [...]
The Direct Marketing Links 7-22-2009
Wednesday, July 22nd, 2009Direct mail proves its value in integrated campaigns
via dmionline.net Direct mail is the only advertising channel to show an increase in response rates so far this year, according to a study of marketing campaigns by media group OMG. The research also shows mail’s ability to improve performance of other marketing activities – with digital [...]
The Direct Marketing Voice Links 7-21-2009
Tuesday, July 21st, 2009Real Estate Relish
via www.realestaterelish.com I was in Bloomingdale’s today, and met this woman who looked really down in the dumps. She told me that she is a Realtor, and that she just came from her Open House in a lovely home in Hollywood. She said that only two couples had come the whole day. [...] [...]
Developing Your Brand Through Customer Service… With Help From Twitter
Monday, July 20th, 2009Last week I read an article published by AdAge titled, “How Twitter Can Help or Hurt an Airline.“ The article basically compared the frequency and content of activities on Twitter of one airline against another – Southwest Air vs. Delta. It also summarized consumers’ reactions to each airline’s practices. Overall, it was an interesting and [...]
The Direct Marketing Voice Links 7-20-2009
Monday, July 20th, 2009“Strategy” Spits In The Left-Eye of “Superstition”. 11 Times.
via agentgenius.com on 7/20/09 SUPERSTITION = Direct mail to my sphere doesn’t seem to work and it kills trees, so I cut back to once a quarter. STRATEGERY = Savvy agents are hustling to seduce and impress your clients. Top Of Mind [...]
The Direct Marketing Voice 7-17-2009
Friday, July 17th, 2009A marketing lesson from Dave Chappelle
via www.inman.com Thousands of fans packed Pioneer Square in downtown Portland at 1 a.m. on July 14 to attend a performance by comedian Dave Chappelle. Later dubbed “Davestock” by some in the crowd, the event was truly remarkable.
QViews: People Still Check the Mail Box
via qviews.typepad.com The Media Audit, FYI Newsletter, [...]