Mail’s multichannel power – DMNews
via www.dmnews.com Shop.NHL.com isn’t the only online company that sees value in direct mail, says Mike Gatti, executive director of the Retail Advertising and Marketing Association, a division of the National Retail Federation. “You see a lot of pure-play online retailers advertise in print,” he notes.
A Case for Personalization: Proof that Relevant Content is King
via thedirectmarketingvoice.com No one likes being ignored, lumped in with the masses or seen as anything but the individual that they really are. Many people would argue, including myself, that a one-size-fits-all approach in marketing is ineffective and a waste of time, money and resources.
Direct Mail Tip #2 « The Naked Idea
via www.ideadesign.ca Today’s tip is about my favourite topic in Direct Marketing: Testing. If you are spending the money to send mail out to your current donors or to potentially new donors – you should be testing something every single time. No testing = no learning.
via www.directcreative.com Do you know what a bingo card is? How about a buck slip. Or a bangtail? (Get your mind out of the gutter!) These terms may sound mysterious, but they’re just part of the official language of direct marketing. That’s probably why one of my most bookmarked pages is the Glossary of Direct Marketing Terms.
Hi everybody! Yes it’s been eons since last I blogged, but I just had to break my self-imposed silence and share with you a very useful and occasionally humorous resource, the “Glossary of Direct Marketing Terms” from the good folks at directcreative.com. Therein you will find such gems as:
Affinity — Meaningful connection between a group of people and the offer being made to them.
Cheshire Labels — Labels preprinted with mailing addresses and affixed to a mail piece.
ECOA — Short for E-mail Change of Address, a system to help update e-mail address lists.
Freemium — Free gift included in a mail package to increase response. The word is a spin off of “premium,” also a gift but which is usually given after a purchase.
Psychographics — Descriptive information about groups of people, such as lifestyle, attitudes, and values.
…and many, many more! The list covers just about every term used in direct mail, e-mail, direct response advertising, plus a fair number of graphic design terms. Read it. Bookmark it. Come back again and again! Now, if you’ll excuse me, I’m off to Wal-Mart to stock up on Rockstar Juiced. Have fun storming the castle!
(p.s. Incidentally, those are cans of Venom I’m holding in the photo above. I keep them on my desk to ward off the evil spirits of drowsiness and lethargy, as well as the occasional co-worker.)
No one likes being ignored, lumped in with the masses or seen as anything but the individual that they really are. Many people would argue, including myself, that a one-size-fits-all approach in marketing is ineffective and a waste of time, money and resources.
Highly personalized direct marketing efforts—direct mail, printed collateral, email and personalized landing pages—have been proven time and time again to improve response rates, boost sales and promote action on the part of the consumer/prospect. But don’t just take my word for it…
See how Move, Inc. leveraged personalization and technology to help real estate agents attract new business, increase response rates from leads and generate revenue despite a struggling real estate market.
View the video and download the latest whitepaper from QuantumDigital.
Online Retailers Rely on Personalized Direct Mail to Boost Sales
via thedirectmarketingvoice.com I read a great article posted on DMNews today that reinforced what many direct marketers have been saying for quite a while. Despite emerging marketing channels and trends – such as social networking sites, mobile marketing and online advertising venues – personalized direct mail containing relevant content is extremely effective in driving traffic online, generating higher conversion rates and increasing shopping cart totals.
How to make Direct Mail work for you
via bizzywomen.com Today’s MarketingSherpa Blog says that direct mail may decline by 38% over then next five years. What does this mean to small businesses? Well, rather than meaning you should also reduce your direct mail programs, it means that now might be the time to increase them.
How to better personalize your digital marketing
via dmnews.com Personalizing and enhancing users’ online experiences increases the odds they will convert. These efforts regularly improve revenue by ten to 20% and boost click-through and conversion rates by an average of five to 40%. Some marketers realize more than 100% increases in conversion rates, but to do so, they must engage consumers from the initial ad all the way through to a conversion more often.
Email Marketing: Sent Does NOT Mean Delivered
via mpdailyfix.com Email marketers generally know that hitting “send” is not enough to ensure messages actually reach the inbox and appear in subscriber’s inboxes as they intended (called “rendering”). The majority of survey respondents (61%) believe that some messages may be blocked by ISPs.
