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What Billy Mays Can Teach You About Marketing
By Cynthia Fedor | June 29, 2009
After a crazy couple of weeks filled with sad news regarding the passing of notable public figures such as David Carradine, Ed McMahon, Farrah Fawcett as well as the legendary and infamous Michael Jackson, I was yet again surprised to hear of another, well this time, pseudo-celebrity death. Sunday morning I logged onto Twitter just in time to see a post from @YoungBillyMays announcing the passing of his father, Billy Mays, earlier that morning.
I know, he was an infomercial / commercial pitch man, maybe not what anyone would call a celebrity. However, his charisma, excitement and talent was embraced by many consumers… and got a lot of people to buy OxiClean! As he promoted dozens of products through TV infomercials, he developed his own personal brand that many people trusted… and some parodied.
So, what was it that made him and his infomercials so successful? Take a look at this past blog post, “Act Now! And Learn a Thing or Two from Infomercials,” for some highlights and takeaways.