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The Direct Marketing Voice Links 6-29-2009
By admin | June 29, 2009
How to Construct a Great B-to-B Email Newsletter
via infocenter.emailtransmit.com B-to-B newsletters should not use heavy, technical language. They should sound personable and genuine. Recipients should be enlightened, not surprised, by your content. Since many newsletters are constructed within a graphic template, it is important to be mindful of how your information is displayed. Best practices for newsletters include: * Subject lines should be short and describe the newsletter content accurately * Content categories should be listed clearly at the top of your message. For example, show the headlines in an “In This Issue” area that links to more information below
via stylecampaign.com my first – You’d think 360-degree animated Gifs would be common in email, but I received my first – out of 286 I’ve collected since 06 – last week from UK retailer Evans. Check it out here. Inspired, I headed to the studio to re-create the technique.
B2B Marketing Outlook Improves
via www.marketinginsightstoday.com Look for the biggest gains in B2B marketing to happen in the following three media forms: * Online * Direct mail * Events
How Nationwide more than doubled its sales with a new CRM strategy
via www.utalkmarketing.com By using Unica as part of its in-house CRM system, Nationwide has implemented one to one marketing to make tailored and personalised customer offers through direct mail, internet banking, and in-branch and call centre customer interactions.