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The Direct Marketing Voice Links 6-26-2009
By admin | June 26, 2009
Chuck Pruitt Is Mad! | The Agitator
via www.theagitator.net Chuck Pruitt of A.B Data thinks the dire predictions of the death of direct mail are groundless. … Chuck’s been around awhile, and his firm directed the Obama campaign’s direct mail fundraising efforts. Many of us probably have the impression, from the breathless reporting at the time, that all of Obama’s money was raised online … but A.B Data raised $108 million for Obama throught the mail. I don’t know about you, but that number makes me pay attention!
Consumed – Hyatt’s Random Acts of Generosity – NYTimes.com
via www.nytimes.com In the days ahead, managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them, but these favors will be different: they will be what Hyatt Hotels’ C.E.O., Mark Hoplamazian, has called “random acts of generosity,” like unexpectedly picking up the tab for your hotel-bar drinks or hotel-spa massage.
4 missteps that can ruin your e-mail content :: BtoB Magazine
via www.btobonline.com Marketers are quickly learning—if they don’t already know—that the more targeted their e-mail content is, the higher the likelihood that their messages will be opened and read. Many looking to increase their e-mail relevance quotient may turn to dynamic content as a panacea. There are several stumbling blocks, however, that can trip up even the most seasoned e-mail veteran.
7 Killer Email Marketing Subject Line Tips
via www.seohosting.com In email marketing, the subject line is the most important part of your message. Without a killer subject line, your recipients will probably never even open your email. Worse yet, a really bad subject line could land you in the spam folder. So, knowing that the main the objective of your subject line is to get the reader to open the email, here are some tips to help you create click-worthy subjects. 1. Avoid spammy words… 2. Keep it short…