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The Direct Marketing Voice Links 6-24-2009
By admin | June 24, 2009
Postal Service Must Enter 21st Century
via www.washingtonpost.com Europe’s increasingly privatized mail services offer exciting examples of postal possibilities in the 21st century. They are leaner and greener than the U.S. service because they work with, not against, the Internet. Switzerland’s Swiss Post, for example, employs green technology, providing customers with secure, address-linked online mailboxes where they can view scanned images of their mail and decide whether to virtually “open” it, discard it or have it physically mailed to them.
What is working in the mail stream
via directmag.com Major Surplus & Survival Promotes “Lots of ‘Free’ Offers!” Major Surplus & Survival recently mailed a slim-jim catalog offering a variety of premiums with the purchase of select merchandise. The company offers an extremely diverse selection of military, outdoors and survival gear.