via kaplancopy.com …not everyone is convinced; even in the online world. The proof? I got a mailing the other day offering me $50 worth of free AdWords (and waiving the $5 activation fee). Who sent it? My web host (Hostgator) and Google. Think about that. Two companies whose revenue is strictly online. They didn’t send an email, they didn’t “tweet”, they put a self-mailer piece of dead tree paper in the mail.
What is the most effective target marketing other than internet related options?
via grumpyoldtrucker.com Biz Advisor said: I’ll say a combination of things: personal selling, advertising (billboards, newspaper, trade magazines, radio, etc.), sales promotions (e.g. contests, trials, sample packs, coupons, etc.), direct mail – yes but more than direct mail, make it variable direct mail which is personalized one-to-one not only on the envelope and in the address but also in terms of the contents – targeted to you the buyer), and public relations.
