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The Direct Marketing Voice Links 6-22-2009
By admin | June 22, 2009
Why E-Mail Subscribers Unsubscribe
via www.emarketer.com According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally—and 14% do so frequently.
Frequency with Which Internet Users Worldwide Unsubscribe from Permission-Based E-Mails, by Region, April 2009 (% of respondents) Only 5% said they never unsubscribe.
Fishing is a growth industry [in part due to the Marketing]
via www.connpost.com RBFF’s State Direct Mail Marketing Program, a three-year initiative to recruit and retain lapsed anglers is seeing success. Thirty-two states currently participate in the State Direct Mail Marketing Program which has contributed more than $4 million in gross revenue to date for state fisheries management efforts through increased license and tackle sales.
via directmarketing07.blogspot.com At is most simple level you are sending out message with an invite for a prospect to get in touch with you. In addition, you should show your prospects to the message enough times to make them consider taking action. With this kind of highly specific demographic info you can customise your message to invoke them to call you. Remember a direct mail piece with over a 1% reply rate is considered phenomenal, and that statistically, post cards get more attention than envelopes in races mail boxes.
Whose Word-of-Mouth Matters? – eMarketer
via www.emarketer.com Word-of-mouth recommendations can move consumers to make a purchase.
Word-of-blog, on the other hand, is far less persuasive.