Recession Fuels Auto Insurance Direct Marketing

via www.businesswire.com   Mintel Comperemedia, a service that provides direct marketing competitive intelligence, says nearly 3 billion auto insurance direct mail offers were delivered to American mailboxes from Q2 2008 to Q1 2009. This is nearly the same number sent one year prior, despite drastic changes in the economy. To top it off, the past two years’ mail volume represents a high for the industry: five years ago, auto insurers sent less than half as many offers.

Direct Marketing News, Views and Opinions: 10 tips for great copywriting

via paulandpartners.blogspot.com What can you do to make your copy more compelling? Here are a few time-tested ideas to help you improve your direct marketing presentation. 1- Throw out the longwinded intro. Nobody cares about your corporate history or how happy you are to write to them. It’s a brutal reality. File 13 it.