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The Direct Marketing Voice Links 6-18-2009
By admin | June 18, 2009
Retro or Smart Marketing: Selling Biz Books via Direct Mail
I hadn’t realized how much I missed direct mail until this promotion arrived. This isn’t a fancy piece, just a great example of workhorse direct mail that used to be the lifeblood of traditional business publishing — and the mainstay of my business not so many years ago.
Direct marketing extra credit reading list
First, Melissa Data recently published The Ultimate Marketing Survival Guide for 2009. I wrote the lead article, “Direct mail remains the king of direct marketing.” Just in case you thought direct mail was dead or that tweeting is better than mailing, this article will disabuse you of that faulty assumption.
June 18th, 2009 at 3:19 pm
Thanks so much for the ping!