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The Direct Marketing Voice Links 6-12-2009
By admin | June 12, 2009
Creative least persuasive in successful direct mail?
via www.data-strategy.co.uk the genders are nearly equal in the perceptions of the value of design and personalisation, at 31 v 32 per cent. Significantly, creative was claimed to be least persuasive among Londoners, at just 24 per cent.
Coldwater Creeks Offers Customers a Job, But It All Ends There
via bigfatmarketingblog.com What better way to hire employees than to recruit from among your own loyal customers. That’s what Coldwater Creek is doing. It is sending out postcards to known buyers that live near new store locations and inviting them to “become part of the Coldwater Creek team.” Good timing since so many people are out of work. The card identifies the location of the new store and provides an 888 number for interested parties to call.