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The Direct Marketing Voice Links 6-11-2009
By admin | June 11, 2009
SOFII – Longwood Gardens member acquisition
via www.sofii.org SOFII’s view: Colourful and creatively appealing this package is also a textbook example of good direct mail acquisition practice. Any organisation that has a venue potential members can visit has a tangible advantage, and Longwood Gardens exploit this wisely and to the full, even inviting prospects to bring along a friend. Good stuff.
Real Estate Postcard Marketing Tip: Write Positively in Your Real Estate Direct Mail
via www.articleezinedirectory.com Reframing your postcard message positively can significantly change the impact of your real estate direct mail on the actions of your prospective customers. This simply means constructing your message in a way that focuses your customers’ attention to what you want them to do to help your response rate soar.
Study reveals secret of successful direct mail
via www.data-strategy.co.uk A new survey of UK consumers has shown that one factor is nearly twice as persuasive of consumers to respond – and it is not creative. Timing was named by 66 per cent of a representative sample of 1,000 Britons as the feature of a mailing that is most likely to make them respond, compared to just one third who named design and personalisation.