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The Direct Marketing Voice Links 6-9-2009
By admin | June 9, 2009
6 secrets of buyer behavior in a recession
via www.directcreative.com Six things that are particularly important to remember now: * People love to buy. They love to discover wonderful new products and experiences. In America, and increasingly around the world, people see commerce as a natural and appealing activity. * People make buying decisions emotionally. They decide based on a feeling, need, or emotion. That’s why intangible benefits are generally the key to persuasion. For any given promotion, you should ask yourself, “What is the emotional hot button here?”
en•ovation group » Driving the Message Home
via www.en-ovationblog.com Customized mailings help a New England car dealership nudge sales higher. When customers walk into a Prime Motor Group auto dealership to check out its vehicles, they may not drive off with a new car – but they haven’t heard the last of the dealership’s pitch either. Rather, as part of an aggressive follow-up campaign, Prime Motor dealerships get their messages back in front of customers within days, this time in the form of a cutting-edge and highly personalized mailing that is winning rave reviews for its immediacy and detail – and winning the dealership business with its savvy.
Email ‘From’ Line Gaining Importance: Epsilon Study
via directmag.com As a result, a poorly performing e-mail campaign may have less to do with the specific campaign than with the sender’s program overall.