I’m not a big fan of failing businesses using what money they have left or have borrowed from tax payers to create a feel-good, damage control commercial. They’re often insincere, don’t tell us anything new or relevant and, frankly, are a big waste of money. That’s why I was so surprised to actually like GM’s latest TV commercial, produced by Deutsch, which kicks off their “RE: Invention” campaign.

What do you think of their latest ad? Is there hope on the horizon for GM? does this ad change your perception about the future of this brand?