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The Direct Marketing Voice Links 6-2-2009
By admin | June 2, 2009
Find a Copywriter That Can Close The Deal
via www.b2bemailmarketing.com Karen Gedney advises us not to focus on cost when it comes to choosing a copywriter. Instead, make sure to find a copywriter that knows how to “close the deal”.
She offers these tips to find the best copywriter for your business: * Look for a copywriter with a direct marketing track record. While you want a copywriter with online experience, they should have a solid direct marketing background — and know all the tips and techniques that bring in sales. You’re not looking for a “branding” guru here — you’re looking for a copywriter with direct sales experience in print — someone who can show you case studies highlighting response rates and bottom-line revenue numbers.
30 Timeless Direct Marketing Principles
via www.directcreative.com Bob Stone has been called one of the founders of modern direct marketing. He had the ability to understand both the big picture of marketing and the finer details of selling tactics. Here are 30 timeless direct marketing principles he discovered over the course of his long career:
September 1st, 2009 at 1:00 pm
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