Archive for June, 2009
« Previous EntriesWhat Billy Mays Can Teach You About Marketing
Monday, June 29th, 2009After a crazy couple of weeks filled with sad news regarding the passing of notable public figures such as David Carradine, Ed McMahon, Farrah Fawcett as well as the legendary and infamous Michael Jackson, I was yet again surprised to hear of another, well this time, pseudo-celebrity death. Sunday morning I logged onto Twitter just [...]
The Direct Marketing Voice Links 6-29-2009
Monday, June 29th, 2009How to Construct a Great B-to-B Email Newsletter
via infocenter.emailtransmit.com B-to-B newsletters should not use heavy, technical language. They should sound personable and genuine. Recipients should be enlightened, not surprised, by your content. Since many newsletters are constructed within a graphic template, it is important to be mindful of how your information is displayed. Best [...]
The Direct Marketing Voice Links 6-26-2009
Friday, June 26th, 2009Chuck Pruitt Is Mad! | The Agitator
via www.theagitator.net Chuck Pruitt of A.B Data thinks the dire predictions of the death of direct mail are groundless. … Chuck’s been around awhile, and his firm directed the Obama campaign’s direct mail fundraising efforts. Many of us probably have the impression, from the breathless reporting at the [...]
BtoB Lead Generation Tactics
Thursday, June 25th, 2009I stumbled across an interesting blog post today titled, “The Role of Online Marketing in BtoB Lead Generation.” Carla Joye, President of Strategic Intelligence Group answers difficult questions regarding best practice tactics for business to business lead generation. Here are a few examples:
Question: What do you think about the heightened [...]
The Direct Marketing Voice Links 6-25-2009
Thursday, June 25th, 2009Real Estate Postcard Marketing Tip: Write Positively in Your Real Estate Direct Mail
via www.real-estate-news-articles.com Formulation. Sometimes, just a less bit of an alteration in the way you say your communication can create a big disagreement in how group respond to it. To pretending you what I convey, go position to the title of this [...]
Resurrect an old email marketing technology: the Animated GIF
Wednesday, June 24th, 2009A co-worker sent me a link about MarketingSherpa’s study that embedding videos in emails boosts engagement and open rates. While this may be true, there are a few problems with video in emails among them: email clients blocking movie files from being displayed, attachment file size limits (videos being fairly huge), and production difficulty (sometimes [...]
The Direct Marketing Voice Links 6-24-2009
Wednesday, June 24th, 2009Postal Service Must Enter 21st Century
via www.washingtonpost.com Europe’s increasingly privatized mail services offer exciting examples of postal possibilities in the 21st century. They are leaner and greener than the U.S. service because they work with, not against, the Internet. Switzerland’s Swiss Post, for example, employs green technology, providing customers with secure, address-linked online mailboxes [...]
The Direct Marketing Voice Links 6-23-2009
Tuesday, June 23rd, 2009Is Direct Marketing Obsolete?
via kaplancopy.com …not everyone is convinced; even in the online world. The proof? I got a mailing the other day offering me $50 worth of free AdWords (and waiving the $5 activation fee). Who sent it? My web host (Hostgator) and Google. Think about that. Two companies whose revenue [...]
What Forrester’s Email Marketing Forecast for 2009 – 2014 Doesn’t Tell You
Monday, June 22nd, 2009Forrester recently published a new forecast report, “US Email Marketing Forecast, 2009 To 2014,” which states that marketers are expected to spend $2 billion on email marketing by 2014, sending more than 9,000 emails annually by then. This statement brought a smile to many e-marketers’ faces and sent their fingers typing away on Twitter, chirping [...]
The Direct Marketing Voice Links 6-22-2009
Monday, June 22nd, 2009Why E-Mail Subscribers Unsubscribe
via www.emarketer.com According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally—and 14% do so frequently.
Frequency with Which Internet Users Worldwide Unsubscribe from Permission-Based E-Mails, by Region, April 2009 (% of respondents) Only 5% said they never unsubscribe.
Fishing [...]
Marry Direct Mail and Online with “Pre-Conversions”
Friday, June 19th, 2009There has been alot of talk about combining online marketing and direct mail, but execution has been more difficult than expected. Combining the two marketing channels has been difficult because of the inherent technology differences in traditional direct mail versus newer and more technological online solutions.
Online marketing is very attractive because it is usually [...]
The Direct Marketing Voice Links 6-19-2009
Friday, June 19th, 2009Recession Fuels Auto Insurance Direct Marketing
via www.businesswire.com Mintel Comperemedia, a service that provides direct marketing competitive intelligence, says nearly 3 billion auto insurance direct mail offers were delivered to American mailboxes from Q2 2008 to Q1 2009. This is nearly the same number sent one year prior, despite drastic changes in the economy. To top [...]
Big Props to Personalized Direct Marketing
Friday, June 19th, 2009So I guess when you’re featured in a “brag room” it’s considered OK to brag right? Leave it to the Marketing Director to brag about her team being featured for creating a best-in-class multi-touch, personalized direct mail campaign. The team may shake their heads at me, but I just can’t help [...]
The Direct Marketing Voice Links 6-18-2009
Thursday, June 18th, 2009Retro or Smart Marketing: Selling Biz Books via Direct Mail
I hadn’t realized how much I missed direct mail until this promotion arrived. This isn’t a fancy piece, just a great example of workhorse direct mail that used to be the lifeblood of traditional business publishing — and the mainstay of my business not so many [...]
Catering to your Tribe’s Needs (a.k.a. Customer Needs)
Wednesday, June 17th, 2009You may have heard of Seth Godin’s 1998 book called Tribes: We need you to lead us, as it’s slightly popular being the #1 bestselling book in Amazon’s Psychology > Leadership category, and #7 in the Business > Leadership category. It seeks to describe the changing nature of our social relationships in business and marketing. [...]
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