Quick online writing resources

via www.directcreative.com I have an old, crumbling Roget’s Thesaurus on my desk along with a variety of other well-worn writing resources. A bookshelf on the other side of my office holds even more. I will never give up these beat-up books because when I’m in serious need of a synonym, grammar rule, or other tidbit, these loyal references never let me down.

Marketing is iterative

via kaneta.wordpress.com The other thing I loved about direct marketing in financial services was that our customers were usually in the tens of thousands or more, which meant plenty of ways to slice, dice and test-control, test-control. And with each test you could tweak ever so slightly and evaluate the comparative results. When you get email spam, chances are you’re reading one of at least two or three varying subject lines and/or varying bodiest of text. Likewise with direct mail, you’re probably seeing one of two or three variations in the envelope or some other part of the message. That said, there are some basic rules of thumb to testing your marketing. 1) Don’t change too much. If you change everything at once you won’t know what change impacted what results. Remember this is an iterative process. You can’t learn everything overnight.

direct mail: dead and alive

via www.oneicity.com Direct Mail continues to be the key fundraising channel for most. Direct mail is the primary source of revenue for most nonprofits. Few have managed to make the transition away from mailing at any price for a stamp. You probably can’t do without mail. That means you have to think strategically about mail. Here’s how to do that: -Promote online monthly giving. Today set up a monthly giving program. Or what is more likely, revitalize your old program.

CLM BBDO’s Alka-Seltzer Effort Scores a Grand CLIO

via www.adweek.com CLM BBDO in Boulogne-Billancourt, France, won aGrand Clio for an Alka-Seltzer print effort here at Tuesday’sCommunications Awards presentation at the 50th annual CLIOAwards.
For the first time, prizes were awarded for strategiccommunications/public relations campaigns. The inaugural gold CLIOsin PR were won by Edelman, Chicago, for Brita, and Ketchum, SanFrancisco, for Haagen-Dazs. The Communications prizes recognize excellence in print, directmail, radio, poster and billboard media.