via www.printclick.com How many times have you been sitting in a meeting or chitchatting with friends and you have some jingle playing in your head? Instead of tuning into what they’re saying, you’re thinking “Five…five dollar…five dollar foot-longs.” This, folks, is good advertising.
How to turn customers into repeat buyers
via www.ducttapemarketing.com The title to this blog post is not some politically correct way to suggest you focus on the AARP crowd. What I am suggesting here is a product or service model that allows you to attract customers with an “easy to try” offering and intentionally move them along to substantially greater offerings in terms of scope and cost.
Using personal URLs in lead generation
via www.ducttapemarketing.com One of the most effective ways to increase the effectiveness of advertising is through personal touches. The goal being that the recipient feels there was some care that went into the mailing and maybe they were the only one who got it. Now, if you need to reach out to your 1000 hottest prospects this is a little tough to pull off. But, technology can help you add personal flourishes that can help make a mailing standout, increase response, and then go to work personally nurturing a lead to help move them along.
I’m not just talking about merge fields – hi [first name] – either.
A technology called personalized URLs (purl) been around for some time now, but is really getting to the point where even the smallest business can use it very effectively
