Q&A: An Offer In A Confirmation Message
via www.emailkarma.net Posted byMatt Vernhout – @EmailKarma Q: Dear EmailKarma.net,
We’ve been sending confirmation emails with a thumbnail view of one of our newsletter articles the registrants will receive as part of our email program. What are the ramifications of switching the article thumbnail for a thumbnail of one of the actual offers that we would be sending?
via Deliver Magazine by Julie Preston The free calendar has been a marketing staple for as long as anyone can recall, a branded thank-you extended by businesses ranging from banks to fast-food chains to car repair shops. Now cable TV provider Comcast has made the old new, crafting a recent mail campaign that integrated the time-honored calendar with a fresh digital twist. Just before the year began, Comcast began sending out branded calendars to customers in select areas in hopes of engaging its audience via bold graphics and some money-saving offerings. The calendars are filled with coupons for on-demand movies and discount offers on Comcast digital video recorders. They also provide links to free software and invitations to create a personalized link on a Comcast Web site. Comcast also cleverly tied in monthly events or holidays with a message that promotes Comcast products. For instance, on the date a pro football championship was to be played, the message on the calendar read: “Enjoy the big game in Comcast HD.”
