Archive for May, 2009
« Previous EntriesThe Direct Marketing Voice Links 5-29-2009
Friday, May 29th, 2009The Death of Direct Mail… or a Huge Opportunity?
via www.kikabink.com Borrell says direct mail is ’spiraling into what we believe is a precipitous decline from which it will never fully recover.’ Even if true… is this really bad news for marketers? Or actually a huge opportunity?
Frankly, research like this makes me excited about the opportunities [...]
Direct Mail Isn’t Dead
Friday, May 29th, 2009I am seeing a lot of chatter these days on Twitter indicating that direct mail is a dying medium. Not dying; however, the landscape has been changing and that is where I want to focus. Many of the businesses I have spoken to this year indicate they’ve had a bad experience with [...]
Starting Small With SMS
Thursday, May 28th, 2009Due to the expected explosion in mobile users worldwide, there is a huge rush to jump on the Mobile/SMS band wagon these days. It seems that every company is rushing to create some new mobile application or SMS service that will rival the almost instant ubiquity of Twitter.
Instead of expending enormous resources trying to [...]
The Direct Marketing Voice Links 5-28-2009
Thursday, May 28th, 2009Deliverability.com: Ask my wife – She’s always right…
via blog.deliverability.com We all know what will happen if marketers get a whiff of the potential here. A good chunk of them will try this technology and cram even more information into an already overloaded email and not take the time even understanding its impact on the user. [...]
Recession Marketing Example 3 – Focus on Value
Wednesday, May 27th, 2009Our next example in the recession marketing series of posts, is one that everyone is very familiar with – that of value statements. They may appear as dollar amounts in a relative sense to comparable products. They may appear as simple lists of features that aren’t typically included in a product/service. Or the value statement [...]
The Direct Marketing Voice 5-27-2009
Wednesday, May 27th, 2009Auto dealer Brown Daub sees traffic from locally targeted e-mail
via www.dmnews.com Advertising locally is key for bricks-and-mortar businesses, and for Pennsylvania-based auto dealer Brown Daub, targeting consumers via geotargeted e-mail is key to selling cars. Last month the auto dealer sent out an e-mail to promote a Memorial Day tent sale and saw an [...]
The Direct Marketing Voice Links 5-26-2009
Tuesday, May 26th, 2009Health insurers sending more acquisition mail
via www.dmnews.com Acquisition direct mail to individuals and coming from health insurers increased by 18% between April 2008 and March 2009, according to market intelligence firm Mintel Comperemedia.
Show Me “Paint the Fence”
via www.bloodhoundrealty.com I have my salespeople take the extra 120 seconds to visit a new prospect’s website as [...]
The Direct Marketing Voice Links 5-22-2009
Friday, May 22nd, 2009Hosting an Online Open House
via thedirectmarketingvoice.com I came across a real estate web site this week started by a Vancouver Realtor®, Kye Grace. Kye is using new technologies to show his personality and to create a dialog with his existing customer base and potential clients.
Using Print Ads to Bolster Your e Business
via [...]
Hosting an Online Open House
Thursday, May 21st, 2009I came across a real estate web site this week started by a Vancouver Realtor®, Kye Grace. Kye is using new technologies to show his personality and to create a dialog with his existing customer base and potential clients.
I keep hearing about what some are calling, “the new agent.” My opinion, based on what I [...]
The Direct Marketing Voice Links 5-21-2009
Thursday, May 21st, 2009Direct Mail Diva: Does it Pay to Advertise in a Down Economy?
via directmaildiva.blogspot.com Does it really pay to advertise during a recession? Historical data says yes, but times and perceptions change, so what do TODAY’S consumers think? “More than 48% of U.S. adults believe that a lack of advertising by a retail store, [...]
Be Different and Enhance Your Brand
Wednesday, May 20th, 2009I came across the new television commercial for Intel which paints a different version of “Rock Stars” that we should admire. Take a quick look:
The tagline “Our rock stars aren’t like your rock stars” says it all – Intel embraces the “nerdy” aspects of their company and propels Ajay Bhatt, co-inventor of the USB, to [...]
The Direct Marketing Voice Links 5-20-2009
Wednesday, May 20th, 2009Direct mail done right – DMNews
via www.dmnews.com For a mailing promoting a conference that targeted 74,000 national board certified teachers, director of marketing Elizabeth Arritt had an idea of how to cut down on the number of mailers sent out: “We were already planning e-mails and mailings and I thought, why am I e-mailing all [...]
The Direct Marketing Voice Links 5-19-2009
Tuesday, May 19th, 2009How to Write Copy for Short Attention Spans
via www.copyblogger.com No matter how gripping your sales copy is, it’s an unfortunate fact that the majority of people will only read the first few lines of it. Does that mean all the effort you poured into the perfect call to action is wasted? Not at all! [...]
Direct Marketing Video – Defining Long Term Customer Value
Tuesday, May 19th, 2009Here’s a useful video that outlines the importance of calculating your LTV. Once LTV is known, your marketing ROI calculations can work themselves out quite nicely.
The Direct Marketing Voice Links 5-18-2009
Monday, May 18th, 2009Some Elements of Good and Bad Subject Lines
via blog.streamsend.com It is hard to overstate how important the subject line is to the success of your permission-based email marketing campaigns and email newsletters. First, the subject line is the first writing recipients see and is often the determining factor on whether they open the email [...]