What Exactly is an ‘Opened’ Email?

via thedirectmarketingvoice.com Email marketers today are very concerned about their “open” rates, but what exactly is an “opened” email and how should marketers interpret the open rate? The “open” metric sounds like a very concrete measurement, but in reality it is not really “black and white.” The reason that there is some ambiguity is because there is no sure-fire way to tell if a recipient actually opened an email, much less determine what they did if they did open it.

Understanding Email Marketing’s Impact and ROI

via quantumdigital.com Email marketing is an opportunity to quickly and affordably reach target audiences and drive meaningful revenue. Uncover the value of commercial email marketing for the purposes of prospecting, customer retention, product and service promotion, and brand awareness by exploring ROI forecasts, best practices and more.

Semantic noise: the copywriter’s curse

via www.directcreative.com “Semantic noise” is the term communication professors use to describe what happens when words mean different things to different people. Here’s one notorious example. A copywriter wrote the following slogan for a cough syrup company: “Try our cough syrup. You will never get any better.”