My Business Card is Better Than Yours… But, Why Do I Have One?

via thedirectmarketingvoice.com Unless you and your buddies are going to sit around a table, American Psycho style, and compare the subtle qualities that differentiate your business cards from everyone else’s, ask yourself why you have or need a business card.

E-Mail Marketers Sending in the Dark – eMarketer

via www.emarketer.com The proposition for e-mail marketing in the Web 2.0 world is simple—a low-cost medium with a good return on investment that can be easily tracked. But for many e-mail marketers, tracking is proving tricky.

Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders

via blog.marketo.com Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders:1. Be Found — “According to a recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them,” answered WebMarket Central’s Tom Pick.

Buyer Behavior in a Recession | Modern B2B Marketing Blog

via blog.marketo.com About a month ago, I participated in an webinar titled Buyer Behavior in a Recession, presented by Scott Albro, the president and CEO of Tippit. In this seminar, Scott presented some of the findings of their research,Recession Marketing for B2B Vendors, highlighting how the recession is impacting business’ purchasing behavior and whatvendors can do to better target buyers in a difficult economy.

Do the Green Thing | Small Business Marketing Guide

via www.smbmarketingguide.com So how can you create a greener image? First of all let me say beware of “greenwashing”–that practice of making yourself sound more eco-minded than you are. Customers will catch onto that in no time! There are, however, choices you can make to show that you’re mindful of the environment, whether or not it plays a key role in your business strategy.