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The Direct Marketing Voice Links 4-13-2009
By admin | April 13, 2009
Email for Lead Generation? Not So Much.
via thedirectmarketingvoice.com As I have written before, I believe that marketing today is all about using technology to make marketing efforts smarter and more effective. And more “effective means” more bang for your marketing buck.
Get Organized, And Lead Generation
via auctionrookies.com Offline Traffic Sources There are many ways to skin a cat. Here’s how I skin my offline traffic sources into 5 broad categories: Broadcast media – tv, radio, newspapers, magazines
Space advertising – flyers, billboards, print-ads ; In-person events – industry events, exhibitions, conferences, trade shows,; Direct marketing – leaflet distribution, direct sales, direct mail
Direct Mail Must Be More Direct Than Ever
via www.smbmarketingguide.com I believe direct mail is a very powerful medium for targeting prospects, but the rules of engagement, just like about everything in marketing have changed. If you want your mail offers to get noticed they must be more personal than you could ever have imagined something falling in the junk mail category could be. Think one to one personal.
How NOT to Do Direct Marketing Campaigns
via www.smbmarketingguide.com You have spent time and money developing and implementing your direct marketing campaign in the expectation that your targets will be excited and take the action you want. You wait and wait and nothing happens — no responses, no interest and no sales. This can be quite typical with direct marketing campaigns and could be because you fell into 3 common traps that should be avoided.