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The Direct Marketing Voice Links 4-7-2009
By admin | April 7, 2009
Tropicana’s Rebranding Attempt Gone Wrong
Via thedirectmarketingvoice.com – I must confess something I’m not proud of thinking. When I heard that PepsiCo’s sales of the Tropicana Pure Premium line had taken a 20% dive after their failed package redesign attempt, a mischievous smirk found its way across my face. Especially within the last few years, I’ve been watching long-established brands take a misguided route to ‘refreshing’ their image.
Financial Industry Relies on Direct Mail, Increases Spend to Customers
Via redclaymedia.com – Banks are increasing their direct mail offers to existing customers — just one more way to efficiently spend marketing dollars in this challenging economy. A new report from Mintel Comperemedia reveals that banks increased their direct mail offers to current clients in 2008 by 57 percent from 2007 through cross-selling additional products and services.
New Report Analyzes Social Media for Marketing, Lead Generation
Via redclaymedia.com – Social media marketing conversations around LinkedIn, Facebook, Twitter, and blogs are everywhere these days as businesses consider the value of this new form of communication. A new report by Michael Stelzner, a white paper author and guru, offers a glimpse into social media and its benefits with a marketing angle.
How to use “official” envelopes for direct mail
Via directcreative.com – There are two basic envelope strategies for direct mail packages: the teaser envelope and the mystery envelope. The teaser envelope is just what it sounds like. It’s a direct mail envelope covered with teaser copy about the envelope contents. This makes it clear that the contents are advertising something. Often there are photos or illustrations, copy details, even a statement of the offer.
What Makes A Good Apology Email?
Via mediapost.com – As was made clear by the 2008 inductees into the Oopsy Hall of Fame, it’s incredibly difficult to avoid making at least small slip-ups and mistakes in the fast-paced world of email marketing — even for the largest retailers. However, as cringe-inducing as many of those oopsies are, most do not rise to the level of requiring an apology email.