Email Marketing at Its Finest

Posted by Jamie Matusek on April 2nd, 2009

I received an email this morning that had me clicking! The email was from Xerox touting their document management solution, but that was not the prevailing message. Instead, it took a very personalized humorous approach at marketing this particular service.

The email was titled, “That was you on TV last night wasn’t it?” The email went on to say,

Jamie,

It seems we’re all facing a growing mass of information on our desks, in our mailboxes and yes, in our inbox. You must know all about it. Wasn’t that you in that story about Information Overload Syndrome (IOS) on the news?

It also included a link to a very personalized video including my name and the name of my company, QuantumDigital, in the news ticker and throughout the message. Beside the fact that the video was hysterical, it ends with links to get a free assessment, a video whitepaper, a link to their blog that describes the future of document management, and a link to download a PDF on the Docushare Virtual Filing Cabinet.

The only thing that I see they could have done better, was maybe provide a more prominent link to an “about the service” on the video screen, but then again… I clicked, I watched, I read more and I forwarded.

Now this is taking email in a new direction.

Check out the video here.

Comments

  1. Chuck
    Posted April 2, 2009 a 8:28 pm | Permalink

    One of my users received this email too! I had a hard time trying to determine if this was legitimate or Spam. I searched a few strings of words in Google and hit your web site. Thanks for sharing this info. We ended up watching her video and had a big laugh!

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