Inside Music Media: Facebook Strategies for Radio

via insidemusicmedia.blogspot.com (Relevant for Direct marketing professionals as well as Radio professionals…)  Facebook isn’t the medium. Used properly, it is the means to grow the medium.

MediaPost Publications Re-Engaging Your Email Non-Responders

via www.mediapost.com Much has been made recently about what to do with your email non-responders. These are subscribers who continue to receive emails, but have not opened, clicked or otherwise responded in a long time (if ever). For many marketers, this is a significant portion of their lists, and what they usually do is either to keep mailing on a reduced schedule, or stop mailing entirely after a time. But it’s an error to frame this dilemma purely in the context of a mailing schedule. Before deciding on a course of action, marketers need to find out why subscribers are no longer responsive.

April Fool’s Day On The Web: 2009

AprilFoolsDayOnTheWeb.com brings you the most complete listing of April Fools’ Day Jokes that Web Sites have run each year from 2004 all the way up to today.