Many agents and brokers know that sending a Just Listed direct mail piece generates interest and calls, but how can one improve on a known format that already works well?  Data! Many customers these days are asking their agents for more data and information about things like comps, school districts, etc.  For some buyers, this has become a pre-requisite for considering a listing.  if there is not enough data provided, there remain too many questions unanswered about a property.

Enter MLS & Market Data tools. There are alot out there.  Your local Board likely provides some tools currently.  In addition to this, there are an array of data providers that do anything from provide you with advanced property comparision tools to even integrate with the listings on your company’s website, providing a level of detail that is very attractive to information-hungry property buyers.  I have noticed that the more direct mail pieces are now using those selling points on their artwork.

While you don’t want to overload the direct mail piece with information, letting prospects know that you offer this level of knowledge is both a property feature as well as a benefit to working with your organization.

Here are some potential images that one could use on the address side of a Just Listed card.  Again, don’t overload your card with this, include the images in a very small section of the card, small enough that they can’t make out the exact data on the graph.  Providing a headline above the small icon that drives people to your website will provide their call to action that will entice them to visit your website and contact you.

While the above two images might be used on a Just Listed card, it’s better to do screenshots of your own maps or graphs that the buyer will see – as it will provide a better, more seamless, experience for them.  Using just static images like the ones above in your card designs can mean more interest from your “left-brained”, numbers-driven buyers.  (Full Disclosure: I am one of those numbers-driven buyers. Apologies to Sue Shearer for giving her so much grief.)