Archive for April, 2009
« Previous EntriesFocus on the Customer. All else falls into place.
Wednesday, April 29th, 2009Traditional thought in selling is to generate leads. Once leads have been generated, then you can focus on selling them. Once sold, they turn into customers. As customers, they become a little elusive – especially those who haven’t purchased in a long time. Recently, I have heard perspectives that describe a different type of approach [...]
The Direct Marketing Voice Links 4-29-2009
Wednesday, April 29th, 2009How to Make Customers Love You — Zappos — Tony Hsieh
via www.inc.com First, try everything; Let people be themselves; Get serious about training; Open up
Get happy.
Nobody thought the idea of selling shoes on the Internet was a good one when Zappos.com was founded in 1999. So CEO Tony Hsieh offered free shipping and returns [...]
The Direct Marketing Voice Links 4-28-2009
Tuesday, April 28th, 2009The Future of On-demand Print Technology is Here
Can on-demand digital printing technology revitalize the traditional print media? I wanted to share two interesting uses of on-demand digital printing that I came across recently. They clearly exhibit the benefits of this technology and give insight as to what on-demand digital printing can do for the future [...]
The Future of On-demand Print Technology is Here
Monday, April 27th, 2009Can on-demand digital printing technology revitalize the traditional print media? I wanted to share two interesting uses of on-demand digital printing that I came across recently. They clearly exhibit the benefits of this technology and give insight as to what on-demand digital printing can do for the future of marketing and advertising.
Earlier this year, Time [...]
The Direct Marketing Voice Links 4-27-2009
Monday, April 27th, 2009Synchronous vs Asynchronous
via thedirectmarketingvoice.com Earlier today I needed to find out if a bounced email occurred synchronously or asynchronously. During the course of my research, the thought occurred to me that the difference between synchronous and asynchronous bounces is probably fairly unknown among email marketers, but knowing the difference would probably come in handy
TH – [...]
Synchronous vs Asynchronous Bounces
Friday, April 24th, 2009Earlier today I needed to find out if a bounced email occurred synchronously or asynchronously. During the course of my research, the thought occurred to me that the difference between synchronous and asynchronous bounces is probably fairly unknown among email marketers, but knowing the difference would probably come in handy for them.
In order to [...]
The Direct Marketing Voice Links 4-24-2009
Friday, April 24th, 2009Donor Power Blog: How to waste your marketing dollars
via www.donorpowerblog.com Not all advertising is a waste. Some forms a very important part of moving people toward sales, and it does it very well and cost-effectively, even if it’s not direct-response advertising. It’s part of the larger strategy where direct response messages close the deal.
JCPenney Antes [...]
Great video on “the first 9 rules of direct marketing”
Friday, April 24th, 2009The Direct Marketing Voice Links 4-23-2009
Thursday, April 23rd, 2009Improving Audi’s (or any company’s) Service Communication
via thedirectmarketingvoice.com Below is a direct mail piece that I received on Monday from my local Audi dealer & service center. As an 8-page mailed booklet, I found it to stand out in the mail quite well, though the print quality was average. One thing that [...]
Improving Audi’s (or any company’s) Service Communication
Wednesday, April 22nd, 2009Since Audi tends to be a high quality brand and their communications are typically very high quality as well, from a marketing perspective I was disappointed to see that they missed an opportunity to engage with me on a more personal level. Many companies struggle with their customer service communication, but even with those that [...]
The Direct Marketing Voice Links 4-22-2009
Wednesday, April 22nd, 2009Postcards in Space!
via thedirectmarketingvoice.com Back on April 1st, we issued a press release that had all the trappings of an April Fools prank. But, as it is often said, good humor always contains a grain of truth. That grain of truth is now revealed by world-renowned space adventurer and video game developer [...]
Postcards in Space!
Tuesday, April 21st, 2009Back on April 1st, we issued a press release that had all the trappings of an April Fools prank. But, as it is often said, good humor always contains a grain of truth. That grain of truth is now revealed by world-renowned space adventurer and video game developer Richard Garriott in a video interview from [...]
The Direct Marketing Voice Links 4-21-2009
Tuesday, April 21st, 2009When Real Estate Photography = Big Fail
via thedirectmarketingvoice.com Great care should be taken when photographing any product for marketing. This is especially true when marketing real estate. A lot of real estate professionals will argue that a potential buyer’s emotional response to a home is what motivates the buyer to view the house and, [...]
When Real Estate Photography = Big Fail
Monday, April 20th, 2009Imagine an ad for a local restaurant. In this ad are photos of the restaurant’s tasty dishes. One dish – let’s say it’s a roasted chicken with sautéed green beans and grilled, baby red potatoes (yum) – is pictured. The food itself looks delicious, healthy and is exactly what you’ve been craving. However, the plate [...]
The Direct Marketing Voice Links 4-20-2009
Monday, April 20th, 2009What Exactly is an ‘Opened’ Email?
via thedirectmarketingvoice.com Email marketers today are very concerned about their “open” rates, but what exactly is an “opened” email and how should marketers interpret the open rate? The “open” metric sounds like a very concrete measurement, but in reality it is not really “black and white.” The reason that [...]