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The Direct Marketing Voice Links 3-31-2009
By admin | March 31, 2009
Innovative Marketing Tactic or Ridiculous Attempt for Attention?
via thedirectmarketingvoice.com I recently came across an article describing Kentucky Fried Chicken’s latest buzz-marketing effort. The company has put a call out to five of the United States’ major cities asking them to allow the fast-food fried chicken chain to “re-fresh” their streets. What does this mean exactly?
via www.b2bemailmarketing.com In this article, Stefan Pollard explains why you should offer an opt-down option on your unsubscribe page and offers some advice on how to do this: Use topic choice rather than cadence to reduce e-mail frequency.* Define your message streams clearly.* Start with a short survey.
via www.jewishdonorblog.com Fundraising letters coming soon to a mailbox near you! But we’re often so busy making sure our direct mail package gets out that we forget to ponder the holiday’s many important messages. One in particular is especially relevant to non-profit organizations: Authenticity. Your organization is unique. You do something special that others don’t. And whatever it is that you do, be true to it.
via www.delivermagazine.com Steve Cuno has a passion for blending science with marketing. The founder and chairman of Response Agency Inc., a direct response marketing firm in Salt Lake City, Cuno is a nationally recognized expert in branding and measurable marketing. In his new book, Prove It Before You Promote It: How to Take the Guesswork Out of Marketing, Cuno focuses on hard evidence and debunks myths about success based on focus groups and “gut” feelings. He sat down with Deliver recently to discuss his crusade against marketing-by-intuition.
Online Shoppers Optimistic, says Survey
via www.internetretailer.com Online shoppers are not quite as reluctant to spend as they were in the fall, according to a survey by comparison shopping engine PriceGrabber.com. 50% say they have cut back spending in the past few months in a survey conducted in February and March, compared with 59% who said so in a PriceGrabber survey in October and 56% in May.