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The Direct Marketing Voice Links 3-30-2009
By admin | March 30, 2009
via thedirectmarketingvoice.com I was reading this fantastic post over at email-marketing-reports.com, about using video in email marketing. I was under the impression that email marketing is not really ready for embedded video, and the post corroborates what I thought, but the post reminded me that there are other ways to get video into emails, and very good reasons for doing it.
Why You Should Never Rely on Intuition to Assess Your Campaigns
via www.delivermagazine.com DELIVER: Why do you think so many marketers remain reluctant to embrace real measurements for their campaigns? CUNO: One reason is the thing we call denial. It’s very human of us. Think how many parents prefer to think their kids aren’t using drugs, no matter where the truth actually lies.
Banks increase direct marketing to customers – DMNews
via www.dmnews.com Although the bulk of banks’ direct marketing spend is still devoted to acquiring new customers, banks are paying more attention to existing customers via direct mail and e-mail, according to a new report from Mintel Comperemedia.
The Direct Mail Blog: Working out What Promotional Action to Do
via theaddressers.typepad.com You know one thing about these promotional materials – THEY DID NOT DRIVE BUSINESS AWAY. The period of increased production or income may have had many explanations (success tends to generate many claims of causation from a variety of sources), and many of these explanations are just so much opinion.
Greening Print Marketing: Do You Really Want to Purchase That Imported Paper?
via inspiredeconomist.com In this economic environment, it’s tempting to succumb to the temptation to purchase on price. Two products may seem comparable in quality and performance, so why not go with the less expensive one? When it comes to paper, the reason is environmental impact.