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The Direct Marketing Voice Links 3-27-2009
By admin | March 27, 2009
Nonprofits Still Successful with Direct Mail
via www.aim168realestate.com Sims and Rees provide simple, easy-to-follow instructions for writing a letter, choosing the best times to mail, and measuring results. The book also contains a chapter full of sample sentence starters for those who need extra help getting started writing. More than two dozen sample letters round out the book, giving readers a look at actual letters used successfully by organizations around the country.
Direct Mail Must Be More Direct Than Ever
via www.smbmarketingguide.com People don’t want to be sold – if they don’t know, like or trust you they can block your messages in a staggering amount of ways. So, what’s a small business that wants to target a very defined group of prospects to do? I mean, direct mail is still a viable tool for this kind of engagement, isn’t it?
When Donors Move from Online Donations to Direct- Mail Giving
via philanthropy.com Roger Craver, one of the conosultants, blogged about the results, prompting a reader put forth the theory that this donor “migration” from online to in-the-mail is a result of far better donor cultivation at the hands of seasoned direct-mail fund raisers. Mr. Belford distilled it this way: Direct-mail fund raisers know how to raise money; online “fund raising” is left to techies who don’t.
It’s not direct mail, it’s targeted mail : Media Sales Today
via www.mediasalestoday.com Bad news first: Direct mail spending dropped 3% in 2008. That equates to $56.7 billion. It’s the first recorded drop in 60 years for the U.S. Good news now: Mass mailings are a thing of the past. Smaller, targeted direct mail campaigns are a thing of the future. Marketers still want to use direct mail, just in a more effective way.
via www.theagitator.net We were going to write a shameless plug for direct fundraising maven Mal Warwick’s new book, but then we got this promotional message from Mal himself.