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[VIDEO] Health Club Marketing – Best Design?
By Luis Paez | March 27, 2009
This is an interesting video, in that the point is raised that the most aesthetic design does not always return the best response rate (if your intent is to sell a product or service with your direct mail piece).
For smaller businesses, it’s absolutely necessary to test different designs to see which one works. Doing an A/B Test is an easy way to do this. Design two pieces with completely different approaches. Use different response mechanisms (phone or websites/URLs). And measure, measure, measure!
Watch the video, the ideas are not limited only to fitness facilities…
