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The Direct Marketing Voice Links 3-26-2009
By admin | March 26, 2009
via thedirectmarketingvoice.com This post is mostly aimed at those “pure” social media experts, who claim that anything short of investing totally in social media is a backward and doomed approach. There’s been a bit of backlash against social media experts, and this is close to that spirit, but also hopefully constructive.
MediaPost Publications ‘Save Now’ Is the New ‘Buy Now” — And 6 More Recession-Messaging Ideas
via www.mediapost.com Last year, marketers seemed to be slow to change their messaging in response to the yet-to-be-formally-declared recession. During the holidays, retailers responded to slowing sales largely by promoting deep discounts in email after email. However, since the turn of the calendar, I’ve seen retailers adopting a variety of tactics to coax sales from their recession-wary customers:
YouTube – If B2B marketing emails could talk
via www.youtube.com – a skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalization, etc…
Why are online donors migrating to direct mail?
via blog.masterworks.com A theory for the migration of online donors to direct mail. A couple days ago, I commented on The Agitator blog in response to a report about Target Analytics’ new Internet Giving Benchmarking Analysis. The report shows that “significant numbers of online acquired donors switch their giving channel to direct mail in the second year of giving.”