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The Direct Marketing Voice Links 3-25-2009
By admin | March 25, 2009
I got a postcard in my mailbox last week…nothing unusual about that. Since I’ve been in the direct marketing business for a little more than a decade, I tend to pay attention to anything my family gets in the mail. Actually, my wife Wendi typically manages that process and leaves the most interesting items next to my car keys so I can take them to the office.
Too Important For Techies – II
via www.theagitator.net Yesterday I wrote a post, Too Important for Techies, saying that online fundraising was in the wrong hands … techies. It stirred up quite a commotion, as you can see by reading the comments following the post.
Interview of Alan Rosenspan by Inside Direct Mail
via www.speakwithoutinterruption.com Q. What made you begin a career in the advertising/marketing industry? On a dare. A friend showed me a Creativity Test that Ogilvy & Mather published in a college newspaper. I took the test along with about 350 other people and they invited 30 of us in for a weekend training session. They hired two of us – including me. Years later, when I was appointed Creative Director of our Hong Kong office, I thanked David Ogilvy personally.
Targeting high-value online segments via e-mail
via www.dmnews.com A similarity exists between direct mail and e-mail, in that the customers who spend more receive more touches — catalogs in the case of direct mail and promotional offers for e-mail.