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The Direct Marketing Voice Links 3-23-2009
By admin | March 23, 2009
Mass Marketing is Dead. Make Way For Personal Marketing.
Mass marketing is already evolving toward a more personalized touch, and as this happens more and more, prospective customers will start to demand it. Consumers are already extremely savvy about filtering out messages that are irrelevant to them. Think about your own behavior; while reading articles online, most of us have learned to simply filter out anything on the screen that is flashing or blinking, or flying across the page because we know that these are irrelevant ads that must use these kinds of tactics to get out attention.
via www.delivermagazine.com If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But smart marketers realize that no single channel should be relied on to reach consumers. So we’ve decided to offer a few tips for those of you looking for fresh ways to mix your mail, digital and other media to promote an engaging marketing message.
via www.dmnews.com on 3/16/09 That’s why direct mail has traditionally been the most effective channel for education marketing. It allows busy educators to learn about a product or service on their own time, and then contact the selling company for more information.
Direct Mail to Become More Targeted
via www.mediapost.com Bruce Biegel, Winterberry Group’s senior managing director, says “… Postal shocks, environmental pressure, recession, media consumption shifts and enhanced targeting tools have brought about an end to the ‘batch-blast’ era of direct mail… mailers have shifted their focus to lower-volume, more targeted and higher-value campaigns, with traffic generation to the store, Web and call center being the primary objective… “