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QuantumDigital Receives Two Marketing Excellence Awards
By Jamie Klemcke | March 19, 2009
I’m excited to announce that the QuantumDigital team has been awarded two NAPL marketing excellence awards. Read the full story.
The awards were received in two categories:
Digital Marketing: Bronze Award, Finding Your Perfect Prospect
Sales Support, Lead Generation: Silver, Finding Your Perfect Prospect
The entry highlighted the use of multiple media types to drive booth traffic to the 2008 Direct Marketing Association show and to drive response to an online survey where visitors could include valuable data as to how they are using direct marketing in their business.
Each year QuantumDigital attends the DMA show with the intent of driving qualified traffic to the booth. The challenge in the past has been to create a message that resonates with the variety of prospects that attend the DMA show.
We submitted the pre-show, at show and post-show marketing collateral to demonstrate the successful use of digital marketing with the intent of creating valuable leads for our sales staff.
We first developed the theme, “Finding Your Perfect Prospect,” based on a new product launch of a prospecting technology tool called MapMail®. We themed our trade show booth around discovering the magic of MapMail and hired a magician, Lee Lentz, to generate on-site floor traffic. He had the amazing ability to weave the story of MapMail throughout his presentation-demonstrating to onlookers how technology can help businesses define their perfect prospects using demographic selections, viewing those prospects on a map and then sending direct mail pieces to them.
We also included an “on-show floor” traffic generator, an actor dressed as “Rex” – a 33-year-old personal trainer that lives with his mom – an obvious spoof on our perfect prospect technology.
Elements of the pre-show mail piece included variable data printing, an offer (visit our booth at DMA 08 for a chance to win an Apple iPod® touch) and a clear call to action (visit quantumdigital.com/dma08 to learn more about MapMail, what we were featuring at the show and a quick survey.)
Elements of the pre-show mail piece included:
- Use of variable data
- Bold headlines
- Clear call to action
- Offer
Elements of the landing page included
- The ability to schedule a meeting with us at DMA 08
- The schedule of magic shows themed the “Magic of MapMail technology”
- Video demonstration of the new MapMail technology
- Offer to come by the booth and enter to win an Apple iPod touch
At-show Elements included:
- Lee Lentz, magician tying in the magic of MapMail technology
- Rex, our perfect prospect, attracted the attention of unsuspecting passers-by into the booth, tying in the message that QuantumDigital’s MapMail can help you pinpoint your perfect prospect.
Elements of the Post-show Email:
- Provided a second opportunity to enter to win a prize – fill out a survey for your chance to win a $50 gas card
- Continuation of the MapMail technology story
- For those who missed the “magic” at the show, we included a magic trick video
- Successful click-through rate of 7%
We were very thrilled with the results of the marketing campaign and even more excited to have been recognized for marketing excellence. I included a PDF of the entry so you can view the various creative pieces. Enjoy!