Direct Dispatch | Say it, don’t spray it

via blog.hagginmarketing.com If you’re a regular reader of our blog, then you know that we are not a big proponent of the spray-n-pray approach to direct marketing.

5 Things Your CFO Wants to Know About the E-mail Marketing Budget | eMarketing & Commerce (eM+C)

via www.emarketingandcommerce.com As the chief financial officer for several companies throughout my career — in good times and bad — I can tell you with utmost certainty that many CFOs are struggling with how to advise their fellow executives in today’s economic climate. We only know two things for sure.

The Do’s and Don’ts of D-I-Y Design | Small Business Marketing Guide – Brought to you by HP

via www.smbmarketingguide.com Your company is small. Your budget is small. You want good design, but you wonder, “Can I get good design at an affordable price?” Yes. You can do it yourself.  But first, be aware of the common perils DIY designers fall into. Before you start any design project, keep these do’s and don’ts in mind

Coldwell Banker VP Fischer Sees Real Estate Opportunities – Advertising Age – CMO Strategy

via adage.com Ad Age: Is real estate just an impossible sell right now, and therefore isn’t it nearly impossible to market a real-estate brand? Mr. Fischer: No. There are 5 million home sales forecasted for 2009, equating to 10 million “sides” — buyer/seller sides. They are immediately in the market. But there are also tens of millions [of people] who are in the “dreaming” process.