Archives March 12, 2009

2009 RE/MAX Convention: Agent Shares Key Marketing Challenges

March 12th, 2009 | by Jamie Matusek

Just want to provide a wrap-up to the RE/MAX convention.  On the final day, we had an opportunity to interview Marianne Parcher of RE/MAX Commitment in Canton, OH.

In the video, she shared the challenges her team faced while trying to manage in-house marketing for the last few years and how she realized there had to be an easier way. Currently, their process includes selecting a postcard, flyer, or other design, compiling a list, ordering paper and envelopes, printing labels and applying postage by hand.

She was excited to hear about the all-inclusive service that QuantumDigital provides with online selection of artwork, the ability to select a mailing list or upload her own personal target list, paper selection and the ability to determine the frequency of her mailings. But don’t take my word for it!

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The Direct Marketing Voice Links 3-12-2009

March 12th, 2009 | by admin

Creating a Neighborhood Association or Blockwatch Party

via thedirectmarketingvoice.com Recently, my home was burglarized and after the grief of losing several computer and electronic possessions, I started to think about how I would prevent this from happening in the future.

Small Business Marketing: Dan Kennedy Danger And Direct Mail Opportunity

via businesscoaching.typepad.com Dan Kennedy Danger And Direct Mail Opportunity

Direct Dispatch | Say it, don’t spray it

via blog.hagginmarketing.com If you’re a regular reader of our blog, then you know that we are not a big proponent of the spray-n-pray approach to direct marketing.

5 Things Your CFO Wants to Know About the E-mail Marketing Budget | eMarketing & Commerce (eM+C)

via www.emarketingandcommerce.com As the chief financial officer for several companies throughout my career — in good times and bad — I can tell you with utmost certainty that many CFOs are struggling with how to advise their fellow executives in today’s economic climate. We only know two things for sure.

The Do’s and Don’ts of D-I-Y Design | Small Business Marketing Guide – Brought to you by HP

via www.smbmarketingguide.com Your company is small. Your budget is small. You want good design, but you wonder, “Can I get good design at an affordable price?” Yes. You can do it yourself.  But first, be aware of the common perils DIY designers fall into. Before you start any design project, keep these do’s and don’ts in mind

Coldwell Banker VP Fischer Sees Real Estate Opportunities – Advertising Age – CMO Strategy

via adage.com Ad Age: Is real estate just an impossible sell right now, and therefore isn’t it nearly impossible to market a real-estate brand? Mr. Fischer: No. There are 5 million home sales forecasted for 2009, equating to 10 million “sides” — buyer/seller sides. They are immediately in the market. But there are also tens of millions [of people] who are in the “dreaming” process.