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The Direct Marketing Voice Links 3-11-2009
By admin | March 11, 2009
Print, Internet and the Stimulus Package
via thedirectmarketingvoice.com
I did want to share with you this article I ran across on the Print CEO blog by Cary Sherburne titled, “Print 2, Internet 19: The effect of the stimulus on the printing industry”
See how people sort your direct mail – Direct Creative Blog
via www.directcreative.com
I’ve pointed out previously that while you might spend days, even weeks, crafting a direct mail message, recipients will spend just seconds deciding whether it’s worth their attention. Here’s a video from Pitney Bowes illustrating this simple idea.
Coupon search clicks: Sweet sound for Web marketers – USATODAY.com
via www.usatoday.com
Consumers have a recession message for marketers: Will click for coupons. As consumers troll online to save money, searches that include value words such as “coupons” rose 161% in December vs. 2007 to 19.9 million and “discount” rose 26% to 7.9 million, reports tracker ComScore.
5 Things Your CFO Wants to Know About the E-mail Marketing Budget | eMarketing & Commerce (eM+C)
via www.emarketingandcommerce.com
What follows are five questions you can expect your CFO to ask about each of your marketing programs. While no one can guarantee that your e-mail marketing budget will go untouched, I can promise you that with the answers to these questions in hand, your CFO will be able to make a fair and informed decision.