http://thedirectmarketingvoice.com/2009/03/09/where-the-online-and-offline-meet-in-direct-marketing/ News on the Latest Tips, Trends, and Technologies Shaping the Future of Integrated Marketing Sat, 12 May 2012 03:21:11 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://thedirectmarketingvoice.com/2009/03/09/where-the-online-and-offline-meet-in-direct-marketing/comment-page-1/#comment-2161 The Direct Marketing Voice » Twitter vs Postcards: The Emotional Impact Tue, 09 Aug 2011 20:09:15 +0000 http://thedirectmarketingvoice.com/?p=1216#comment-2161 [...] Most people would say that the sheer fact that someone took the time to send something in the mail, added to the message’s meaning because we know that sending something in the mail is a bit “harder”.  Thus the emotional impact of the message is larger than an easier-to-publish medium, such as Twitter.  This is not saying that Twitter does not have a place in your marketing, but it does show the need for traditional media to complement social media. [...] [...] Most people would say that the sheer fact that someone took the time to send something in the mail, added to the message’s meaning because we know that sending something in the mail is a bit “harder”.  Thus the emotional impact of the message is larger than an easier-to-publish medium, such as Twitter.  This is not saying that Twitter does not have a place in your marketing, but it does show the need for traditional media to complement social media. [...]

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