What’s Really Going on with Direct Mail Today? – QuantumDigital

via blog.quantumdigital.com When: March 12, 2009 at 2 p.m. ET (11 a.m. PT) Guest Speakers: Jonathan Margulies, Director, Winterberry Group; Bart Foreman, President/Owner, Group 3 Marketing; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital

Rewiring the Lines of Communication | Deliver Magazine

via www.delivermagazine.com Even as a household name with 20 years of marketing experience under its Texas-sized belt, Dell only recently integrated its direct mail and e-mail marketing efforts, with great success. But as recently as two years ago, the company still maintained separate databases for the two channels.

Restricted Content – DM Agency Guarantees Response Rate For Gift Cards

via login.directmag.com Direct response agency Dukky is offering a refund to mailers participating in its shared mailer program if the program does not pull an eight percent response rate. Dukky is a direct response agency that specializes in campaigns focused around trackable gift cards.