Archive for March, 2009
« Previous Entries“Twit” or “Tweet”
Tuesday, March 31st, 2009I’ll be honest. I’m not exactly an expert on today’s social media tsunami. Just when I was beginning to understand the relative importance of MySpace, along comes Facebook to take over the world. Now with Twitter getting all the love, we’ve got Facebook on steroids!
Everyone can give you a blow by blow description of their [...]
The Direct Marketing Voice Links 3-31-2009
Tuesday, March 31st, 2009Innovative Marketing Tactic or Ridiculous Attempt for Attention?
via thedirectmarketingvoice.com I recently came across an article describing Kentucky Fried Chicken’s latest buzz-marketing effort. The company has put a call out to five of the United States’ major cities asking them to allow the fast-food fried chicken chain to “re-fresh” their streets. What does this mean exactly?
Creating [...]
Innovative Marketing Tactic or Ridiculous Attempt for Attention?
Monday, March 30th, 2009I recently came across an article describing Kentucky Fried Chicken’s latest buzz-marketing effort. The company has put a call out to five of the United States’ major cities asking them to allow the fast-food fried chicken chain to “re-fresh” their streets. What does this mean exactly? According to Kenneth Hein’s article in Brandweek, [...]
The Direct Marketing Voice Links 3-30-2009
Monday, March 30th, 2009Video In Email
via thedirectmarketingvoice.com I was reading this fantastic post over at email-marketing-reports.com, about using video in email marketing. I was under the impression that email marketing is not really ready for embedded video, and the post corroborates what I thought, but the post reminded me that there are other ways to get video [...]
Video In Email
Friday, March 27th, 2009I was reading this fantastic post over at email-marketing-reports.com, about using video in email marketing. I was under the impression that email marketing is not really ready for embedded video, and the post corroborates what I thought, but the post reminded me that there are other ways to get video into emails, and very [...]
Gladwell’s Tipping Point in Haiku
Friday, March 27th, 2009As an homage to the insightful book, The Tipping Point by Malcolm Gladwell, I’m going to attempt to write a summary in haiku (Japanese poetry style consisting of three lines of 5, 7 and 5 syllables respectively) that summarizes the essence of mastering a changing environment. All right, here it goes:
Talk to certain “Few”
Make [...]
The Direct Marketing Voice Links 3-27-2009
Friday, March 27th, 2009Nonprofits Still Successful with Direct Mail
via www.aim168realestate.com Sims and Rees provide simple, easy-to-follow instructions for writing a letter, choosing the best times to mail, and measuring results. The book also contains a chapter full of sample sentence starters for those who need extra help getting started writing. More than two dozen sample letters round [...]
[VIDEO] Health Club Marketing – Best Design?
Friday, March 27th, 2009This is an interesting video, in that the point is raised that the most aesthetic design does not always return the best response rate (if your intent is to sell a product or service with your direct mail piece).
For smaller businesses, it’s absolutely necessary to test different designs to see which one works. Doing an [...]
The Direct Marketing Voice Links 3-26-2009
Thursday, March 26th, 2009Social Media is Useless
via thedirectmarketingvoice.com This post is mostly aimed at those “pure” social media experts, who claim that anything short of investing totally in social media is a backward and doomed approach. There’s been a bit of backlash against social media experts, and this is close to that spirit, but also hopefully [...]
Social Media is Useless
Wednesday, March 25th, 2009This post is mostly aimed at those “pure” social media experts, who claim that anything short of investing totally in social media is a backward and doomed approach. There’s been a bit of backlash against social media experts, and this is close to that spirit, but also hopefully constructive. My primary point is that social [...]
The Direct Marketing Voice Links 3-25-2009
Wednesday, March 25th, 2009All Direct Marketing is Local
I got a postcard in my mailbox last week…nothing unusual about that. Since I’ve been in the direct marketing business for a little more than a decade, I tend to pay attention to anything my family gets in the mail. Actually, my wife Wendi typically manages that process and leaves the [...]
All Direct Marketing is Local
Tuesday, March 24th, 2009I got a postcard in my mailbox last week…nothing unusual about that. Since I’ve been in the direct marketing business for a little more than a decade, I tend to pay attention to anything my family gets in the mail. Actually, my wife Wendi typically manages that process and leaves the most interesting items next [...]
The Direct Marketing Voice Links 3-24-2009
Tuesday, March 24th, 2009Ramp Up Business Through Relevant Affiliate Marketing Strategies
With all the emerging media and new marketing trends developing, a lot of marketers seem to be forgetting about the good old fashioned ways of driving revenue and retaining customers.
Too Important For Techies
via www.theagitator.net A recent study by Blackbaud’s Target Marketing on online fundraising (Roger commented here) [...]
Ramp Up Business Through Relevant Affiliate Marketing Strategies
Monday, March 23rd, 2009With all the emerging media and new marketing trends developing, a lot of marketers seem to be forgetting about the good old fashioned ways of driving revenue and retaining customers. There tends to be a singular approach to advertising businesses – an ‘everyone fend for themselves’ way of thinking – at least, that’s what I’m [...]
The Direct Marketing Voice Links 3-23-2009
Monday, March 23rd, 2009Mass Marketing is Dead. Make Way For Personal Marketing.
Mass marketing is already evolving toward a more personalized touch, and as this happens more and more, prospective customers will start to demand it. Consumers are already extremely savvy about filtering out messages that are irrelevant to them. Think about your own behavior; while reading [...]