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The Direct Marketing Voice Links 2-27-09
By admin | February 27, 2009
4 Email Trends You Can’t Ignore in 2009
Did you know? 44 percent of consumers check their primary email account more than three times a day, up 38 percent from 2005, and 58 percent said email is a great way for companies to communicate with customers. (study by Merkle- Columbia, MD-based database marketing agency)
bgmailing: Black History Month-Inventor of the Mailbox
One thing is for certain, the direct mail industry is forever affected by one man’s innovation. Philip B. Downing, an African American inventor patented the street level mail box with a hinged door in 1891. This public mailbox was created by Downing to protect the mail. This new invention was particularly important so that people could not reach in and steal the mail and they also protected the mail from rain.
TargetMarketing Book: The Architecture of Persuasion
Every effective sale is made at two levels: an initial appeal based on deeply seated emotion and a secondary appeal this is based on logic and consistency. You will be able to write envelope teasers that do much more than get the envelope opened. You will discover why the beginning of the sales letter is the most important part
Penguin: Email Marketing – Is your Newsletter Tone Deaf?
Pet owners (and parents) are painfully aware of the impractical value of having these creatures in the house. But we do it anyway, because it just feels good. Your readers may be serious businesspeople, but they’re people first. And they’ll walk right by if you don’t use voice and tone to engage them at a human level.