Did you know? 44 percent of consumers check their primary email account more than three times a day, up 38 percent from 2005, and 58 percent said email is a great way for companies to communicate with customers. (study by Merkle- Columbia, MD-based database marketing agency)

Based on these findings, 4 experts in direct marketing (yes, including me) share what the top 4 trends are in email marketing this year. Read the full article featured on fuelnet.com titled, Stay on the Cutting Edge.

1. It’s all about interactivity

2. It’s a two-screen medium

3. Segmenting gets results

4. It’s not a solo tactic

For more information from QuantumDigital’s perspective, check out our free whitepapers on Best Practices for Email Design and The Bond Between Email & Direct Mail.

Best,

Eric Cosway