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4 Email Trends You Can’t Ignore in 2009
By Eric Cosway | February 26, 2009
Did you know? 44 percent of consumers check their primary email account more than three times a day, up 38 percent from 2005, and 58 percent said email is a great way for companies to communicate with customers. (study by Merkle- Columbia, MD-based database marketing agency)
Based on these findings, 4 experts in direct marketing (yes, including me) share what the top 4 trends are in email marketing this year. Read the full article featured on fuelnet.com titled, Stay on the Cutting Edge.
1. It’s all about interactivity
2. It’s a two-screen medium
3. Segmenting gets results
4. It’s not a solo tactic
For more information from QuantumDigital’s perspective, check out our free whitepapers on Best Practices for Email Design and The Bond Between Email & Direct Mail.
Best,
Eric Cosway