As we enter a new era of real estate marketing, many Realtors and other professionals are relying on a new set of tools to keep in contact with their clients and sphere of influence (SOI).  Perhaps two of the more popular social media tools being used in business today are Twitter and LinkedIn.  In tomorrow’s Managing the Marketing Mix webinar, these among others will be covered by Eric Cosway and Freddie Baird.  For the purposes of today’s post, however, I wanted to highlight how to integrate these social media tools into your current Just Listed, Just Sold, or other customer-centric direct mail postcard campaigns.

Below is a mockup, using a sample Just Listed postcard, on how you can drive people to your personal profile pages on these, or any other, social networks.

Integrate Twitter and LinkedIn social media on your postcard

This really isn’t that much different than listing your company’s website (which you may do already on Just Listed or Just Sold cards).  The graphic icons are there just for impact, but you can just as easily mention links to your profile in the message body that you include on your postcard.  In any event, what you are really doing here is tying together the different marketing tools at your disposal, inviting your clients and prospects to interact with you in any way they’d like.  It both makes effective use of your marketing dollar, and caters to the preferences of your clients.

Reaches the New Generation

There are various studies out now that highlight the demographics of those who use social media tools such as LinkedIn and Twitter, and all of them point to the fact that these tools are primarily used by Gen X/Y age brackets.  Since these demographics are already on various social networks, it’s easy for them to connect with you and your company on one of these networks, thereby providing another interaction point in addition to telephone, email & direct mail.

Differentiation Point

The Gen X/Y demographic has grown up seeing very slick marketing approaches on every kind of media that is out there and is generally very media savvy. By including mention of the new tools, you can ensure that your message and image is “a step ahead” of the competition.  Plus, its a great talking point the next time you call up a client on the phone and say: “Save the postcard, and you can connect to me online!”