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The Direct Marketing Voice Links: 2-19-2009
By admin | February 19, 2009
The Direct Marketing Voice: Get your 2009 NCAA March Madness Schedule
March Madness is just a few weeks away now, with the Final Four scheduled for April 4th. On the NCAA website there is already an official bracket posted here. Usually your office printer isn’t appropriate for a high quality schedule that you’ll be looking at for the next 6 weeks – so you may want to try using us and print your friends the ongoing schedule of the top teams.
BusinessCast: Email Marketing Bootcamp part 1
Email is part of every entrepreneur’s life. But, email marketing remains a mystery for most. Why? Because to do it cost-effectively and to achieve the right business objectives has become increasingly complex. That’s where our guest comes in…
DirectCreative: How to design an ad no one will read
Direct response design is all about getting people to READ the text. If no one reads the words, why bother running the ad? While flipping through some magazines recently, I came across this ad for a laser sighting device. I know what the ad is about because of the photo, but certainly not because of the text. This ad ignores virtually every convention for designing readable copy.
BigFatMarketingBlog: Five Or Six Day Mail Delivery?
Although many catalog industry experts support Postmaster General John E. Potter’s appeal last month to Congress to let him reduce postal delivery to five days per week, the president/CEO of the Direct Marketing Association is categorically opposed. DMA president/CEO John A. Greco Jr. wrote in a Feb. 6 letter that “going from six to five day delivery is trimming around the edges instead of going straight to the heart of the problem.